salt water sport drink

Alternative drinks to Gatorades?

do u know any alternative drinks that can replace Gatorades or sport drinks?
I was thinkin of slightly salted water, but i dont think its the same tho..
Any ideas?

company based in Park City, Utah, announced today that they are launching a vitamin-fortified isotonic sports drink called TUFF GUYZ. According to a release from the company, the drink was dreamed up by a guy named Brad Weidman, who is involved with Tough Guy Films, an entertainment company that has been involved in 3D, comic book and anime sports characters.

“I always felt that sports drinks were a functional drink but they didn’t taste all that good” Weidman said, in the release. “We worked very hard to create the winning combination of great taste, a blast of vitamins, and no salty aftertaste.”

The release says that the sports drink market is untapped in the youth area. While I assure you this isn’t the case, I do think I know what audience this group is aiming for — snowboarders and skateboarders, which Gatorade has not done much with.

“Gatorade has a ton of utility at alternative sports, but it’s not part of our sponsorship strategy,” Gatorade’s czar of sports marketing Tom Fox told us. “The reason is two-fold. There are not great opportunities for the athletes to be seen drinking (no true ‘sidelines’) and Mountain Dew and others got there first and the environment is extremely cluttered with a wide variety of beverages.”

“We know through research that these athlets are drinking a ton of Gatorade and understand the benefits it offers during long days of climbing the mountain to get to the half-pipe or after spending hours on a hot BMX track in full gear. It’s just not the best sponsorship showcase for us.”

The labels on the new Tuff Guyz sports drinks include action figures. The drink includes B and E vitamins and will be available in five flavors including Orange Mango Fire, Citrus Berry Blue, Lemon Lime Green Fire, Grape Berry Deep Purple Fire and Fruit Punch Red Fire.

“By offering a graphic anime alternative to what’s out there the guys at TUFF GUYZ could have the next Gatorade on their hands,” said Richard H. Davis, President of Beverage Marketing USA, Inc., in the release.

As we learned as early as 1970 with Coca-Cola and Olympade, bottle graphics have little to do with great market share unless what is in the bottle is great. And just like there is no next Michael Jordan, there is no next Gatorade

Is there a single supermarket/convenience store that doesn’t have a Gatorade promotion going on? I have no idea how this stuff works — obviously it’s individual co-op agreements between Gatorade and the vendors — but everywhere I am, there’s some kind of deal on the stuff. I’m currently in San Marcos, Texas, on assignment, and I walked into a Walgreens. I was only going to get two bottles of Gatorade, but then I noticed that if I bought 2-20 oz. six packs for $11.98, I could get this unbelieveable cooler bag that was sitting on top of the shelf. It said the retail value of the case was $3.99, but I think it’s even higher. Then I walked into a local supermarket chain and sure enough, there it was: Buy two 64 oz. Gatorades and get one free. It’s funny how in all the stores that have Gatorade promotions how little of a presence POWERade has. It makes you wonder whether the promotion dollar essentially kicks their competitor out of the store.

Gatorade Among Product Placement Leaders
According to Nielsen Product Placement, Gatorade is among the brands with the most product placement on television shows in the first quarter of 2005. Here is the top 10 list with total number of impressions and shows that featured the brand.

1. Coca Cola (1,931) — American Idol, Amazing Race, King of Queens

2. Everlast (1,395) — The Contender, The Road To Stardom

3. adidas (476) — The Road To Stardom, Summerland, Eve

4. Sports Illustrated (475) — Sports Illustrated: Swimsuit Model Search, King of the Hill

5. Nike (466) — Amazing Race, King of Queens, Will & Grace

6. Gatorade (441) — The Contender, Two & A Half Men

7. The Home Depot (324) — The Contender, Apprentice, Survivor

8. Toyota (319) — The Contender, Amazing Race, Law & Order

“The Contender offered us a terrific opportunity because it was authentic athletes and an authentic occasion,” Gatorade spokeswoman Heather Mitchell told Bloomberg News.

Heather was a tremendous help when I was writing “First In Thirst.” Without her coordinating efforts, I would never have gotten things done on time. One more note on the product placement front, I washed down my car at the Bristol mobil station with a squeegee with a Gatorade advertisement on the handle. Given how many gas stations have convenience stores, I think that is a good, cheap ad buy.

Vitaminwater Battles Gatorade
Glaceau, makers of Vitaminwater, will be unveiling a new subline called Perform. The company says that while the drink is not a sports drink per se, it’s clear that officials are aiming at the lightning bolt.

“Before now, active people have had one choice when it came to a sports beverage and not only does that option offer no nutritional value, it’s also based purely on salt,” said Glaceau’s founder and CEO J. Darius Bikoff said, in a company release. “Luckily for active people like us, perform provides a healthier, natural option without the extra sodium which most of us are getting way too much of in our diets.”

Company officials say the drink will have more total electrolytes than Gatorade in the form of calcium, magnesium and potassium, but the drink will not have the sodium that is found in Gatorade.

In a massive marketing blitz aimed to get the message out, they’ve signed 20 players on 20 Major League Baseball teams, including: Kerry Wood, Jim Thome, Francisco Rodriguez, David Wright, Kevin Millar, Jason Schmidt, Aubrey Huff, Mike Lowell, Austin Kearns, Jay Gibbons, Brandon Inge, Brian Lawrence, Richie Sexton, Jack Wilson, Travis Hafner, Torii Hunter, David Eckstein, Brad Lidge, Michael Young and Marcus Giles. The deal was conceived by Reed Bergman, CEO of Playbook Inc., a sports marketing firm.

“Baseball players across the country love Vitaminwater because it works for them both on and off the field,” Bikoff said. “Realistically, most people aren’t running daily triathlons so the needs of an extreme athlete aren’t relevant for the vast majority of us who just want to perform at our personal best every day, and that’s where vitaminwater comes in.”

The drink, which will have 50 calories per serving and has a suggested retail price of $1.49, is schedule to hit shelves soon.

The company says it has experienced more than 200 percent compounded annual growth since it’s inception in 1996 and more than 250 million bottles of the product are sold every year. It is not the first time Glaceau has taken a shot at Gatorade.

I found this on a label last year: “It has come to our attention that, at the conclusion of some sporting events, athletes pour large buckets of a ‘sports drink’ over their coach’s head. Not to be outdone, we encourage our loyal consumers to do the same after a grueling match. O.K., sure. Dumping this over your chess team coach’s head may sound strange, but trust us, nothing gets chess fans more pumped up.” Gatorade has 21 total spokespeople. Two of them are baseball players — Chicago Cubs pitcher Mark Prior and Yankees shortstop Derek Jeter.

How to Make Your Own Sports Drink

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