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Marketing Manager Seeking Position Part 4 Centex Homes

Everyone has a dream job. Mine is where I can use all of my knowledge and experience and have an impact on a business’ bottom line. I excel in an environment where I am allowed to learn and grow and strive for greatness.

This is my personality! I take my work personally and believe that how I perform at the office directly reflects who I am as a person. I have no tolerance for laziness, stupidity, or backstabbing meanness. I do expect people to work hard but not necessarily as hard as I do. That is because my feelings about what work is, is not always the way others feel.

It’s okay to not want to work 10-14 hours a day or even feel the need to. The lessons I have learned during my career up to this point dictate that I arrive at work an hour early to prepare for my day, stay usually an hour late to finish up what I had started. How people leave the office with papers all over and no organization baffles me. Organization is the key to my time management and when you work in an agency or even corporate setting, knowing what you accomplished during the day and knowing what you need to accomplish the next day is vital.

When I resigned my position at BMA it wasn’t until later that I realized/learned, not everyone has the same feelings about work. Not everyone appreciates that kind of work ethic and shouldn’t be expected to be grateful that you come to work and do all that you do everyday. It is something that you do for yourself and your clients/employer because you want to.

Hard lesson to learn! My very first job was working at a restaurant in Fullerton for a man who I can not say enough about. Big Al, IHOP owner and major influence on my life. He is the one that taught me the “do for me, I do for you” ethics. He was always there for his staff and always appreciated when you did your job well. He rewarded you with his friendship and when possible a job when you needed one, for the rest of your life.

The lesson I learned didn’t mean he was wrong, it only meant that this was his belief on how the world went. And I love him still to this day for teaching me that when you work hard, good things will come to you. Maybe not right now and maybe not even soon, but they will. I was 15 years old when I started working at IHOP and I worked there on holidays and weekends and whenever he needed me, up until I moved to Las Vegas at 30.

After resigning my position at BMA there was an opportunity for me to work with one of our clients, Centex Homes. I had worked with Nikki and her team for over a year, understood her needs and after talking to her in depth understood where she saw her department and her career going.

This was an opportunity for me to do what I love, in an environment that would allow me to work my butt off and recognize it and give me opportunity to continue up that ladder. So, I went about taking my assessment tests and interviewing with the VP’s to join this team. I was looking for a place to call home for at least 5 years and thought I had found my home.

It was about a month into the job where Carissa and I designed and produced the companies annual homeowner gift. Together we saved the company well over $12,000 by taking the project in-house. Carissa knew how to design and I was able to get printing costs without the typical agency mark-up. This was the first step in creating an in-house marketing department. My goal was to push Nikki up by her butt into the Director of Marketing position and to take her seat.

One of the great things about Centex Homes was they pushed continuing education. They offered classes for free and if you took 6 or more you would receive a large bonus at the end of the year. So, yes, they paid you to take these classes.
I took classes on new home construction, the Centex way of doing business, Power Point, HR classes, and many others. In the first 6 months of working there I had learned so much valuable information and had quickly become an invaluable member of the team and loved every single minute of it.

We had events all the time during weekends and I never minded going. One of my favorites was the Dragon Boat races at Lake Las Vegas. Along with one of the radio stations we bought media from we built a team and had a boat in the race to raise money for the Nevada Childhood Cancer Foundation. I was the team mascot and drummer.

It is a rare to find a job where you love everyone you work with, love what you do everyday and get to be successful. I was given my own group of neighborhoods to manage as well as was working closely with Nikki to learn her job and help her as much as I could.

I was writing the marketing portion of land acquisition packages for the traditional family portion of the business. This was so much fun because I was doing research about who the buyers were going to be, how we would market to them and what our goals were for the new neighborhood as far as traffic numbers were concerned.

Working with the land development team, I learned about setbacks, how to properly name streets, what we had to do to tear down older homes to build new ones and what our scheduling was going to be on this new property we were going to be building.

All of this while also being sure our annual marketing budget was complete and included all of the tactics we needed to drive traffic to the already existing 14 traditional family neighborhoods. I loved this job! I loved the challenge of learning and immediately implementing those lesions into my daily work.

Our division in Las Vegas was struggling with sales and a new president was brought in to help the review company land purchases and budgets. It was then that we all learned that the company was not doing well and layoffs were imminent. It was just a matter of when and exactly who.

So we were cutting budgets like mad and we had to let our first team member go. And over the next few months the changes came fast and if you weren’t paying close attention, without notice. I was working hard to figure out ways to measure the impact of our marketing campaigns and along with one member of the strategic marketing team surveying and researching the Realtor base we had to see what we could do to get them to sell more of our homes.

During all of this madness, Nikki decided she had to leave the company and pursue another avenue for her career path. We both knew that our visions of an in-house marketing department had died and she would not be promoted to the director position. I did eventually get her title once she was gone and they hired a director from out of state.

Nick Metcalfe, the new director, and I set out to build a relationship and learn each others work style. I was very lucky to have a new boss who taught me even more than I had hoped. Who knew there was so much more to learn? He understood that I wanted to develop and complete entire projects and allowed me to do that. It was great!

But all good things must come to an end I guess. I was laid off and eventually Centex Homes was sold to Pulte Homes. The Las Vegas division no longer exists and as we all know, the housing market collapsed with a loud thud that reverberated across the country.

Once again, I found myself out of work and on the job market. So much for my 5 year plan! I was looking around for a position but soon realized that my expertise was not marketing but real estate marketing.

About the Author

Marketing professional with expertise in short and long-term strategic counsel and tactical execution. Proven track record of maximizing resources, streamlining processes while increasing revenues. Combines expert orchestration of campaign management and building team morale with a history of successfully maintaining budgets. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that exceeds objectives in dynamic, fast-paced environments.

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